About Us


Direct Line is globally recognized as a full-service provider of best-in-class design, integration, installation, maintenance and management solutions that empower the cloud for data center owners and providers. Direct Line services deploy decades of experience and knowledge through key partnerships with hyperscale technology companies that give our clients a competitive marketplace advantage. Direct Line is committed to continually improving our industry through certified training of cutting-edge technicians that deliver superior results with a passion for detail.

Services


As a full-service provider, every Direct Line data center solution begins with a thorough consultation to define your specific design-build needs and then designed virtually through collaboration before any project begins. Installations are internally managed and self-performed by Direct Line certified technicians and our extensive post installation services ensure best-in-class performance and scalability throughout the life of your data center.

Design

Direct Line consults clients and partners through the data center design process which ensures proper planning and project execution in the field.

  • CAD Design & Product Selection
  • Procurement Logistics Planning
  • Structured Cabling Layout
  • Seismic/Structural Planning

Integration & Installation

Direct Line strictly executes installation and integration services through our internally trained certified technicians that deliver clients and partners superior results with a passion for detail.

  • Data Center Build-out
  • Colocation
  • Decommissioning

Project Management

Direct Line project managers work directly with our clients and partners to oversee and execute installations from planning to completion and our responsibility to the end result is second to none.

  • Single Point of Contact
  • Project Support Throughout
  • Transparency
  • Capacity Planning Strategies

Clients


Why Choose Direct Line?


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Capabilities

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Quality

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Safety

Executive Team

John Friesen
John Friesen
Founder & Chief Executive Officer
John Friesen
John Friesen
Founder & Chief Executive Officer
John founded the Company in 1997 as a premier provider of design, build and install services for all data and voice communications, structure cabling systems and fiber optic installations. Over the period, John grew the Company significantly as a global IT services company providing system design, integration, installation and managed services for well-known hyper scale technology companies and global data centers. Today, as a CEO, John continues to be involved in all aspects of the business and keeps customer service and quality as the top priority for the company.
John Friesen
Michael Misuraca
President
Michael Misuraca
Michael Misuraca
President
Michael joined the Company in 2017 with wide variety of experience and expertise in sales, marketing and corporate operations and very instrumental in the growth of the Direct Line. Michael manages sales, marketing, corporate communications, legal, facilities and corporate operations. Prior to Direct Line, Michael held executive positions in various telecommunications companies. Michael’s undergraduate work was in Business Administration and Management at West Valley College in California.
John Friesen
Mark Sawyer
Chief Operating Officer
Mark Sawyer
Mark Sawyer
Chief Operating Officer
Mark joined the Company in 2008 with over 25 years of operations, management, sales and quality assurance experience. As a Chief Operating Officer, Mark manages global operations, project management, safety, quality, training, strategies and initiatives. Prior to assuming this role, Mark served as a Chief Strategy Officer where he was responsible for managing Asia Pacific business, corporate strategies & initiatives, quality and training. Prior to joining Direct Line, Mark was President and CEO of MAS Solutions Group and CEO/Founder of Massive Technology Corporation. Over his career, Mark held various executive and leadership positions with various technologies companies. Mark’s undergraduate work was at Santa Clara University School of Sciences. Mark is a regular lecturer at Argosy University. Mark is both a Six Sigma Black Belt Trainer, Certified ISO 9000 Trainer and Certified Process Management Trainer. Mark also holds a California Finance Lender Law license.
John Friesen
Ignacio del Rio
Executive Vice President 
Ignacio del Rio
Ignacio del Rio
Executive Vice President 
Ignacio joined the Company in 2007 with 25 years of experience in operations, design & engineering, sales, business development with Systems Integration companies. As an Executive Vice President, Ignacio provides overall corporate oversight, strategies and supports key strategic accounts. Prior to assuming this role, Ignacio served as a Chief Operating Office and managing global operations, safety, project management and key customers accounts. Ignacio has added several key strategic accounts that gained market share and led to significant growth and profitability. Prior to Direct Line, Ignacio held executive positions in various system integration companies with full P&L responsibilities. Ignacio holds Associate Degree in Aeronautics and in Architectural Design from College of San Mateo.
John Friesen
Mike Janes
Vice President, Sales and Business Development
Mike Janes
Mike Janes
Vice President, Sales and Business Development
Mike joined the Company in 2011 with two decades of sales and business development experience. Mike manages sales and business development functions and grew business significantly in last several years. Prior to Direct Line, Mike held various sales and business development positions in Silicon Valley companies. Mike holds MBA from University of San Francisco and Bachelor degree in Accounting & Finance from San Diego State University.

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