About Us

About Us

People, safety, and quality are more than a priority; they are a value

Direct Line (DL) has been a systems integration leader in the Bay Area since 1997. Headquartered in Fremont, California, Direct Line is backed by Private equity firm Guardian Capital Partners with additional US, Singapore, and Hong Kong locations. We are at the forefront of the technology revolution, building data centers for over 20 years and serving the most trusted names in the cloud. We have a reputation for precision, and our workmanship sets us apart in the industry. Direct Line is a one-stop-shop for network infrastructure, BIM & CAD design, installation, fiber optic cabling, and distributed antenna systems (DAS) installations for data centers worldwide. We provide innovative, reliable services and solutions to our customers’ mission-critical programs to keep their facilities operating at peak performance.

The strength of the company stems from the backbone of its people and the quality of work. We provide services within the disciplines of design, installation, integration, and project management, along with a variety of post-completion services. Since 1997, our business’s cornerstone has been the honest technical direction and support we provide to our clients. Today, as a premier in the industry, DL remains focused on delivering high-quality services and solutions with an unyielding commitment. We believe in the culture of continuous improvement & customer for life.

Contact us today to learn more about how Direct Line can help you.

Our Mission

Delivering next-generation technology solutions and exceptional services across the entire life cycle of critical infrastructure that: 

  • Enables the e-economy
  • Builds sustainable data centers of the future
  • Delivers market leadership in the services we offer
  • Provides innovation in how we approach our business

 

Our Vision

“Empowering the Cloud” — A Trusted partner of choice to the world’s technology leaders, serving their infrastructure, networking and services needs

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Our Core Values

  • Customer for life: Ensuring the ultimate in client satisfaction
  • Uncompromising Safety: Empowering a culture of safety. 
  • Ensuring Quality: Exceeding market and client expectations.
  • A Standard of Integrity: Operating to the highest standards. 
  • Driving Innovation: In our thinking and our services 
  • Committed to our People & Communities: Fostering an environment of diversity, inclusion, and career advancement   

Our History

  • Direct Line was founded in Silicon Valley to serve the Technology industry’s growing need for more efficient data infrastructure
  • Partnered with key hyperscale technology companies, co-location providers, and global data center REITs to help enable the next wave of data consumption
  • Expanded geographic reach, with brick-and-mortar office in Ashburn (largest NA data center market)
  • Expanded our global reach with a new dimension in the Asia Pacific region
  • DL builds its first Data Center in Europe
  • Guardian Capital Partners invests in DL to fuel growth
  • DL serving the top 4 cloud providers
  • Today, DL has 800+ technicians, engineers, and project managers, operating in 10 states and four countries, serving the technology services needs for the data center industry

“Customer for life is the driving force of our company.
Putting the customer at the center of everything we do is our mantra.”
– John Friesen, Founder & CEO –

Why Direct Line?

At Direct Line, we work with our partners to build a world where vital technologies invariably work. We depend on technology for almost everything; this interconnectivity is more than an expectation. However, technology does not progress unless it is reliable and functional. The data centers power our capability to stay connected, and because of our customers and partners, who create these digital nerve centers, we continue to progress.

After years of business globally, we have witnessed how data and security are critical components to our customers. We provide solutions that help our customers create the network in response to their end-user’s continually changing demands. Every Direct Line solution begins with a thorough consultation to define specific design-build needs and then is designed virtually through collaboration before any project starts.

Direct Line has over twenty years of experience providing data center solutions and managed services across various industries. We understand the stringent requirements organizations encounter when keeping data safe and systems up and connected all the time. DL offers a broad spectrum of services and solutions worldwide. At our core, we are an institution of top technical specialists dedicated to providing personalized support to enforce the proper infrastructure to accomplish technological goals.

Capabilities