About Us

People, safety, and quality are more than a priority; they are a value

Direct Line Global (DL) has been a systems integration leader in the Bay Area. Headquartered in Fremont, California, Direct Line Global is backed by Private equity firm Guardian Capital Partners with additional US, Singapore, and Hong Kong locations. We are at the forefront of the technology revolution, expertly constructing and building data centers for over 27 years and serving the most trusted names in the cloud. We have a reputation for precision, and our workmanship sets us apart in the industry. Direct Line Global is a one-stop-shop for network infrastructure, BIM & CAD design, installation, fiber optic cabling, and distributed antenna systems (DAS) installations for data centers worldwide. We provide innovative, reliable services and solutions to our customers’ mission-critical programs to keep their facilities operating at peak performance. The strength of the company stems from the backbone of its people and the quality of work. We offer services within the disciplines of design, construction, integration, and project management, along with a variety of post-completion services. Since 1997, our business’s cornerstone has been the honest technical direction and support we provide to our clients. Today, as a premier in the industry, DL remains focused on delivering high-quality services and solutions with an unyielding commitment. We believe in the culture of continuous improvement & customer for life.

Our Mission

Delivering next-generation technology solutions and exceptional services across the entire life cycle of critical infrastructure that: 

Our Vision

“Empowering the Cloud” — A Trusted partner of choice to the world’s technology leaders, serving their infrastructure, networking and services needs

Our Core Values

Customer for life: Ensuring the ultimate in client satisfaction.

Uncompromising Safety: Empowering a culture of safety.

Ensuring Quality: Exceeding market and client expectations.

A Standard of Integrity: Operating to the highest standards.

Driving Innovation: In our thinking and our services.

Committed to our People & Communities: Fostering an environment of diversity, inclusion, and career development. 

Our History


Direct Line Global was founded in Silicon Valley to serve the Technology industry’s growing need for more efficient data infrastructure





DL started serving the growing market for data centers

DL contracted to build BA based Yahoo data centers

DL serving one of the largest hyperscale data center companies

Partnered with key hyperscale technology companies, co-location providers, and global data center REITs to help enable the next wave of data consumption


Expanded geographic reach, with brick-and-mortar office in Ashburn (largest NA data center market)


Expanded our global reach with a new dimension in the Asia Pacific region (Singapore)


DL builds its first Data Center in Europe


Guardian Capital Partners invests in DL to fuel growth


DL servicing all the top 5 cloud providers in the Silicon Valley




DL agrees to build a data center in Singapore for a market-leading hyperscale data center Company

DL has 800+ team members operating in 10 states and four countries, serving the technology services needs for the data center industry

Today, our 1200 technicians, engineers, and project managers work across 11 offices around the world

"Customer for life is the driving force of our company. Putting the customer at the center of everything we do is our mantra."

— John Friesen, Founder & CEO —

The Direct Line Difference

Our team of experienced professionals are trained through our Direct Line University (DLU) in our Advanced Training Facilities (ATF). The training covers everything from safety regulations and processes, to appropriate handling and installation of cables and sensitive equipment, cleaning and testing methods to documentation and communication flow, ensuring a seamless and quality delivery for each project. Our DLWay Project Management Playbook is a comprehensive approach to project management unique to Direct Line Global. The framework and recommendations fill a gap in the way projects are implemented by laying down a ‘fit for purpose’ framework that is project-centric with recommendations on resources to build capability, also including a best practice toolkit to apply to different project stages.